Alibaba investing billions as part of its “New Retail” business model

The Chinese e-commerce giant Alibaba is investing billions of dollars into its New Retail strategy to make online and offline work seamlessly!

Alibaba is said be Investing $865 Million in Chinese Home Improvement Chain Easyhome. It will apply its cloud and enterprise systems, as well as its logistics platform to support the “digital transformation” of Easyhome’s stores across China.

Read here for more : China Home Improvement Chain

With retail competition heating up in China, Alibaba Group is paying $486 million for 38% of big data firm Shiji Retail Information Technology. The deal underscores the growing sophistication of the Chinese retail market and the importance of data in understanding customers and growing sales.

Read here for more : China retail Data Firm